A GRANDE AVENIDA
EN
A Grande Avenida (The Great Avenue) is a cultural initiative organized by the author, professor, and artist Rodrigo Maceira. Located in the heart of São Paulo, the space offers courses, installations, and gatherings for people interested in the flip side of media history and contemporary art.
The graphic project alludes to urban everyday life and it's intersection with art, anti-art, digital culture, and media art. The visual identity also features a customized typeface (AGA Times Now) by Jan Henrik Arnold, bringing a refreshing twist to one of the most traditional and familiar typefaces ever.
EN
A Grande Avenida (The Great Avenue) is a cultural initiative organized by the author, professor, and artist Rodrigo Maceira. Located in the heart of São Paulo, the space offers courses, installations, and gatherings for people interested in the flip side of media history and contemporary art.
The graphic project alludes to urban everyday life and it's intersection with art, anti-art, digital culture, and media art. The visual identity also features a customized typeface (AGA Times Now) by Jan Henrik Arnold, bringing a refreshing twist to one of the most traditional and familiar typefaces ever.
PT
A Grande Avenida é uma iniciativa cultural organizada pelo autor, professor e artista Rodrigo Maceira. Localizado no coração de São Paulo, o espaço oferece cursos, instalações e encontros para pessoas interessadas no lado B da história da mídia e na arte contemporânea.
O projeto gráfico faz alusão à vida urbana cotidiana e sua intersecção com a arte, a antiarte, a cultura digital e a media art. A identidade visual também apresenta uma tipografia personalizada (AGA Times Now) por Jan Henrik Arnold, trazendo um toque refrescante a uma das tipografias mais tradicionais e familiares já criadas.
